Over the weekend I was lucky enough to read a fabulous article in The Sunday Times written by the amazing Martha Lane Fox. It is rare to get the time to read the Money section, but if you do definitely read the article 'How companies can fight back from two sets down' - it was great and made me sit back and reflect on the businesses I have been part of and those that I have helped over the past few years.

In the article, Martha pulls out some business inspiration from her recent visit to Wimbledon. I have pulled out the top 5 nuggets from the article below:

It is worth recognising that your knowledge and expertise are invaluable assets that can shape the future of marketing. As established marketing professionals, we need to remember how important it is to share our learning and approach to help the future generation of marketers thrive!

Over the past few months, we have been working on a couple of projects which have underlined the opportunity to help the next set of marketers coming through whether they be at study having just started their journey in the workplace.

Here are some ideas to help create a ‘learning environment’.

The challenges, the learning and the opportunities ahead!

It has been just over one year now since starting Beachside Marketing and it has been an amazing journey. Ones of highs and lows, for sure.

A few years ago, a wonderful founder of a start-up that I was in, mentioned that one of the biggest learnings for people in switching into and establishing a new business is not to expect a straight-line – Beachside Marketing’s journey has not been a straight line!

How a brand purpose can help shape and check business strategy and marketing decisions. What it is? Where to start? Useful prompters and podcast links.

Beachside Marketing are donating to the local Sussex Wildlife Trust charity to help contribute towards the protect our local wildlife and coastline.

What we are upto in 2022?

At Beachside we want to enable businesses to grow, have access to real and valuable marketing experience, in a way that flexible and affordable. Helping our clients make the right choices to improve performance and deliver success.