Our clients.

Challenge:

Marketing audit and strategy, prioritised activation plan.

Client comment:

We hired Beachside through recommendation to give us an outside view of potential optimisation in our customer journey and distribution strategy. Besides the original remit, Beachside Marketing also gave us plenty of ideas for our wider marketing plans. From initial consultation, we had several collaborative workshops to dive into the customer journey and discuss the market from JP’s expert point of view. From the detailed output, we’ve formed a project team to explore the many opportunities.

Challenge:

Customer loyalty overview, customer engagement strategy, prioritised activation plan.

Overview:

Age Co. wanted to identify strategic options available to drive more engagement within their marketable base. Working with the Age Co. team we build recommendations from data insight and customer loyalty best practice. Identifying actions required top build insight, improve customer experience and drive marketing activity and channels to build business value.

Challenge:

Customer loyalty workshop. Build greater understanding of what customer loyalty is, the constituent elements and how they can be activated.

Client comment:

Cannot thank Jonathan enough for the tailored loyalty workshop for the R-cubed team. The relaxed and highly interactive session has led to a torrent of creativity from all, engaging not only our client facing team but our developers as well. A huge success that will no doubt drive immediate bottom line impact for our clients.

Challenge:

Interim functional marketing leadership and management.

Overview:

Helping FLF build there marketing capability, deliver the organisations strategic aims and journey towards there mission of finding a cure for follicular lymphoma. Key areas; brand and propositional development, campaign management, CRM, digital performance media, donor engagement, data analytics , channel strategy and management - across UK, US and other regions.

Challenge:

Modernise undergraduate and post-graduate curriculum. Review topics and content covered across products, comparing current delivery against ‘current’ professional needs. The external overview will consider current today’s ‘commercial’ marketing workplace.

The summary output enables the Kingston team to reflect agreed recommendations within the future course content and supporting material.

Following this stage, Beachside was asked to develop a new ‘modern’ marketing curriculum (using a commercial approach) for the academic team to use as a stimulus for the new course structure. Once finalised the new ‘modern’ marketing curriculum will be validated with industry leaders and seek engagement, where possible.

Client comment:

We are delighted to be working with expert industry representatives such as Beachside Marketing to shape and deliver a practical, authoritative and exciting new marketing portfolio.

Delighted to commend Beachside Marketing for their impactful collaboration at Kingston Business School.

As Interim Head, I highlight their exceptional role in enhancing our curriculum and setting a new standard for industry-academic partnerships. Beachside's commitment to excellence was evident from the start, providing valuable insights into key marketing trends and the practical workings of a modern marketing function.

Their holistic approach went beyond theory, actively involving industry professionals to redefine our curriculum, ensuring academic rigour to the evolving business landscape. Beachside played a pivotal role in fostering tangible connections between students and industry, resulting in a transformative collaboration that exceeded our expectations.

Highly recommend Beachside Marketing to any institution seeking a partner that positively shapes the future of student education and industry collaboration.